Our Philosophy

Traditional 3C's Methodology is a business strategy framework conceived and built by Kenichi Ohmae who is a world renowned business strategist. We have adapted the core principles of the 3C's to product and technology strategy. We have found that the 3 elements of the strategic triangle: Customer, Competitors, and Company play well when evaluating the right approach to managing technology driven organizations.  


3C's Methodlogy

  • Understand your Customer 

  • Know your Competition

  • Be objective about the Company 

"The strategist's method is very simple to challenge the prevailing assumptions with a sing questions" Why." 

-Kimichi Ohmae

Technology Application

We must reapply the classic cornerstones of the 3C's around our use of technology assets. 

Customer: Who is the customer? 

         Key elements to consider include: customer demographic, customer needs, customer segments size and growth rates, customer willingness to pay, and price sensitivity. 

Competition: What are the competitive dynamics? 

         Key elements to consider include: competitors' value proposition and brand, competitors' market share and growth, competitors' financial health 

Company: What defines the company?

        Key elements to consider include: product offering, profitability, core competencies, unique selling point, financial performance and resources 




Principal Owner

Tom Anderson is an innovative global executive with over 30 years of hands on technical, architectural and leadership expertise. Follow him on social media to stay up to date on his experiences. 

Tom Anderson, Principal Owner

tanderson@razertech.com| Phone: 484-459-0955

Actively advising the C-Suite on technology strategy. Tom is a driven CTO leader committed to results through innovation. With a proven track record of success, he has a value driven work ethic rooted in partnering with the business. He has acquired skills over domains such as manufacturing, e-Commerce, traditional information Systems, SaaS and product engineering. Notably, he innovated and delivered a patented M2M platform strategy servicing the ERP needs of global beverage brands. His specility areas include data science, systems design and architecture. He has a passion for establishing the "path forward" and creating a clear vision around technology. Graduated educated in Software enigneering means that his innovative thinking is balanced by discipline and practical results. 

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"Rowing harder doesn't help if the boat is headed in the wrong direction."

Kenichi Ohmae

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