Why Vanity Metrics Don't Add Value in Marketing
As a marketer, it's easy to fall into the trap of focusing on vanity metrics – the surface-level numbers that don't provide meaningful...
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Thomas Anderson
- Mar 14
- 2 min
Why Startups Fail: Lessons from the Video-Commerce Industry
Starting a new business is never easy. Even with a great idea, a talented team, and plenty of funding, many startups ultimately fail. In...
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Thomas Anderson
- Feb 3
- 2 min
Track those Channels!
Customer journey mapping is a crucial aspect of an omni-channel e-commerce strategy, especially when it comes to selling across multiple...
8 views0 comments
Thomas Anderson
- Feb 1
- 4 min
Authenticity Grabs Their Attention Every Time!
How to Use Authenticity in Email Marketing to Deepen Audience Engagement Email marketing is one of the best ways to connect with existing...
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Thomas Anderson
- Dec 8, 2022
- 3 min
e-Commerce Advertising Got You Down?
Are you having a hard time getting your e-commerce conversion rates up? Prevailing thought says you should advertise! That may or may not...
3 views0 comments
Thomas Anderson
- Nov 11, 2022
- 3 min
Using Data Science to Optimize Industrial Infrastructure
The industrial sector is under pressure to improve efficiency and productivity while reducing costs. In response, many companies are...
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Thomas Anderson
- Nov 4, 2022
- 4 min
Did you say "scrum" or.... ?
Five Reasons Why Scrum Failed Your Software Organization Scrum is a project management framework within the agile methodology of software...
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Thomas Anderson
- Oct 31, 2022
- 2 min
Unlocking SaaS Potential? The Customer Is Key
The Value of Customer Support in SaaS Excellent customer support plays a key role in successful software as a service (or SaaS)...
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Thomas Anderson
- Oct 24, 2022
- 2 min
What Are the Advantages of Cloud-Based ERP for Small- to Medium-Sized Businesses?
Cloud-Based ERP for Small Business The traditional on-premise IT department can be inefficient in terms of allocating time and resources....
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Thomas Anderson
- May 6, 2022
- 1 min
Video Commerce
This is an example of how video can work together for an optimum consumer engagement experience. Direct to consumer engagement using...
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Thomas Anderson
- Jan 21, 2022
- 2 min
What is a Fractional CTO anyhow?
Fractional & Interim CTO Roles A Fractional CTO is an experienced technology executive who serves as the part-time chief technology...
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Thomas Anderson
- Jan 21, 2022
- 3 min
Not So Dirty Crypto..
We've seen the tweets and we've seen the hashtags. Every time an influencer champions clean energy crypto, the market goes crazy. While...
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Razer Tech
- Apr 27, 2020
- 4 min
Start up strategies for A.I.
Actually, it's "PAS," not "pass" - and no, your company should not be passing on Artificial Intelligence. What's PAS, you ask? Proving...
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Razer Tech
- Apr 27, 2020
- 2 min
Etiquette seems to be remote these days?
We are a few weeks into the "COVID-19 Quarantine" and adjusting well! Welcome to your blog post. Use this space to connect with your...
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